E-MARKETING Essay Example | Topics and Well Written Essays - 2000 words

E-MARKETING - Essay Example It now offers more effective and efficient ways for communicating the messages of the company to the consumers. The report will highlight on the difference between the traditional marketing communication and the E-marketing communication. The report will also highlight marketing tools which are presently being used in amazon.com. Apart from that the assignment will also try to explain on how amazon.com can utilize the diffusion adoption process in the context with its newly released Amazon kindle reader. And at the end the report will try to put some of the benefits of using viral email, interactive advertisement campaigns and E CRM. The key findings of the project are that amazon.com makes use of different kinds of marketing tools for its promotional purposes and increasing the customer experiences. Introduction Amazon.com Inc. is a global electronic commerce company which facilitates online buying of different kinds of products. The company was founded in the year 1994 and is headq uartered at Seattle, Washington, United States of America (Amazon, n.d.). Amazon.com is considered as the biggest online retailer of the planet. The company started its venture as an online book store but later diversified into other business lines. The company serves the customers via its retail websites and mainly focuses on the price and expediency. Apart from being a platform of online buying for the customers it also provides them with the opportunity to sell the product. One of the noticeable aspects is that the company has offered separate retail websites for countries like United Kingdom, United States, France, Germany and Italy among others. This course of action has been mainly undertaken to offer better customer experiences. Recently amazon.com has started developing Kindle e-reader which is gadget used for reading online e-books. The company also offers other services such as various promotional and marketing agreements like co-branded cash cards and different kind of on line advertisements (Yahoo finance, n.d.). E-Marketing vs. Traditional Communication Slowly and steadily many companies started to incorporate the use of modern marketing techniques in order to get the best out of it. One of the most significant ways of marketing communication came forward with E-marketing. Buzzwords such as digital marketing, online marketing and internet marketing are considered as synonymous with E-marketing (Pannu & Tomar, 2010, p.118). In simple words E-marketing or electronic marketing is the application of the principles of marketing and techniques of marketing within the electronic media and to be more specific by making use of internet. Internet marketing or E-marketing includes both direct as well as indirect marketing and a set of different technologies for making effective connection and communication to the customers. The growing importance of E marketing is the reason for its high return on investment from the traditional marketing. The benefits of E- marketing includes its reach to the mass customers, scope of offering a range of products and services, interactivity or interaction, provides immediate effect and targeting different group of customers across the national boundaries of the business. Amazon.com is a company which is based only on E- marketing, and makes use of different kinds of marketing tools to promote its product. The company also feels that their most

William Shakespeare’s Othello Essay Example for Free

William Shakespeare’s Othello Essay William Shakespeare is a talented dramatist, actor and poet whose popularity remains unsurpassed until today.   Until now his plays are still being performed not only in Western countries but also in Asia and in other non-English speaking countries as well.   (â€Å"William Shakespeare 14)   Indeed he is recognized as one of the greatest dramatist of all time. William Shakespeare’s birth place is the town of Stratford-upon-Avon.   His exact date of birth is not accurately known since there are no existing records.   However, based on his baptismal record which is on April 26, 1564 appearing in the parish register of Holy Trinity Church, his birth date could probably be April 23, 1564.    This is because the baptism of children during William Shakespeare’s time happens just two or three days after birth. (Amanda Mabillard 4) The names of his parents are John Shakespeare, a prominent glove maker, and Mary Arden, the daughter of a wealthy landowner.   He is the third among the children of eight.   He started his education at the age of six (6) at the Stratford grammar school.   Latin is the primary language that school uses which is why he learned a great deal about Latin and the works of Latin authors.   (David Ross 2) His wife’s name is Anne Hathaway whom he married at the age of 18.   She is 26 years of age at the time and pregnant fueling speculation that the marriage may have been forced. Nevertheless, William Shakespeare had three children with her whose names are Susanna, Hamnet and Judith who are twins. (Folger Shakespeare Library 1) He eventually decides to leave Stratford and his family to pursue his dreams of becoming an actor.   Not much is known from him for several years until in 1592 where he attains sufficient success as an actor.   However, his rise to fame started because of his poems such as Venus and Adonius (1593), and Rape of Lucrece (1594).   Two years after, he gains recognition for his plays. It must however be stressed that Shakespeare’s fortune came not from acting or from writing poetry or plays.   Shakespeare’s fortune came from his investment in a theatrical company.   After he earns enough money, Shakespeare uses his earnings to invest in a theatrical company known as Lord Chamberlain’s men where he not only acts but also writes plays for the company. Shakespeare dies of a fever on April 23, 1616, the same month and day he is believed to have been born.   (Encarta MSN 1) He leaves to his two daughters Susana and Judith, the bulk of his estate and 300 pounds, respectively.   He gives his wife their â€Å"second-best bed with the furniture.† (Encarta MSN 1)

Basic Strategies Used To Respond To Uncertainty Management Essay

Basic Strategies Used To Respond To Uncertainty Management Essay Nestle is the worlds leading nutrition, health, wellness company. The headquarter of Nestle company is located in Vevey, Switzerland. That is in 1866, there was a first European condensed milk factory opened in Cham, Switzerland. The name of the company is Anglo-Swiss Condensed Milk Company which established by brothers George Page and Chatles Page. After that year, the founder of Nestlà ©, Henri Nestle, a German pharmacist, developed a combination of cows milk, wheat flour and sugar, which name as Farine Lactee. The launched of Farine Lactee had become the largest competitor of Anglo-Swiss Condensed Milk Company. In 1905, Nestlà © merged with Anglo-Swiss Condensed Milk Company after a couple of decades as fierce competitors to form the Nestlà © and Anglo-Swiss Condensed Milk Company. In 1929, the chocolate company Peter, Cailler , Kohler Chocolats Suisses S.A. joined Nestlà ©. And in 1947, Nestlà © change its name to Nestlà © Alimentana S.A after merged with Maggi, a well-known manufacturer of seasonings and soups. In 1974, Nestlà © for the first time diversified outside the food industry and they become a major shareholder in LOreal, one of the worlds leading maker of cosmetic products. And then finally, the last name change that the company would endure was in 1977, where it adopted the name Nestlà © S.A. The first product that launched by Nestlà © is Farine Lactee Nestlà ©, a combination of cows milk, wheat flour and sugar. Farine Lactee was launched by Henri Nestle in 1867 and it was supported by the public. After that, Nestlà © also launched Milo in 1934. Milo is a chocolate and malt powder which is mixed with hot or cold water to produce a beverage and it is developed by Thomas Mayne in Sdyney, Australia. After the launched of Milo, another product launched by Nestlà © that famous among the world which is Nescafe. Nescafe is a powdered coffee that was introduced in Switzerland on April 1, 1938 after being developed for seven or eight years by Max Morgenthaler and Vernon Chapman. Another product that pull Nestlà © toward success is Nestlà © Pure Life, a bottled mineral water that launched in 1998. The smart strategy of Nestlà © had bring them toward the road of success. In 2012, Nestlà © has around 8,000 brands on the market included coffee, bottled water, milkshakes and other beverages, breakfast cereals, infant foods, performance and healthcare nutrition, seasonings, soups and sauces, frozen and refrigerated foods, and pet food. Organizational chart Planning and Strategic Management Basic strategies used to respond to uncertainty Nestlà © is a company that mainly act as a prospector while responding to uncertainty. Prospectors focus on developing new products or services and in seeking out new markets, rather than waiting for things to happen. Nestlà © had create many brands and many different types of products to satisfy consumers needs and wants. The table below showed the list of product of Nestlà ©. Types of Products Brand Baby foods Cerelac, Gerber, Gerber Graduates, NaturNes, Nestum Bottled water Nestlà © Pure Life, Perrier, Poland Spring, S.Pellegrino Cereals Chocapic, Cini Minis, Cookie Crisp, Estrelitas, Fitness, Nesquik Cereal Chocolate confectionery Aero, Butterfinger, Cailler, Crunch, Kit Kat, Orion, Smarties, Wonka Coffee Nescafà ©, Nescafà © 3 in 1, Nescafà © Cappuccino, Nescafà © Classic, Nescafà © Decaff, Nescafà © Dolce Gusto, Nescafà © Gold, Nespresso Culinary, chilled and frozen food Buitoni, Herta, Hot Pockets, Lean Cuisine, Maggi, Stouffers, Thomy Dairy Carnation, Coffee-Mate, La Laitià ¨re, Nido Drinks Juicy Juice, Milo, Nesquik, Nestea Food service Chef, Chef-Mate, Maggi, Milo, Minors, Nescafà ©, Nestea, Sjora, Lean Cuisine, Stouffers Healthcare nutrition Boost, Nutren Junior, Peptamen, Resource Ice cream Dreyers, Extrà ªme, Hà ¤agen-Dazs, Mà ¶venpick, Nestlà © Ice Cream Petcare Alpo, Bakers Complete, Beneful, Cat Chow, Chef Michaels Canine Creations, Dog Chow, Fancy Feast, Felix, Friskies, Gourmet, Purina, Purina ONE, Pro Plan Sports Nutrition PowerBar Weight management Jenny Craig In the effort of seeking out new markets, Nestlà © had employed around 330 000 people in over 150 countries and have 461 factories or operations in 83 countries. Nestlà © also becomes one of the sponsors in many events. For example, on 27 January 2012, the International Association of Athletics Federations (IAAF) announced that Nestlà © will be the main sponsor for the further development of IAAFs Kids Athletics Program for the consecutive of 5 years starting from January 2012. This is one of the biggest grassroots development programs in the world of sports. In the year 2012, Nestlà © expect that it will be a challenging year as they will face many uncertainties in the global economy and. However, as a prospector, the company had made specific plans to overcome the uncertainties. They believe that they have good fundamentals and will be able to diversify the global uncertainties. Nestlà © aim to continue the innovation and renovation of their products as long as launching further promotion of nutritional diets and healthy lifestyles Nestlà © will remain vigilant and will take all necessary method to soften any impact on their business due to the volatile commodity prices that were expected to continue in 2012. Besides that, Nestlà © Company can also be considering as an analyzer. Analyzers let other organizations take the risks of product development and marketing and then imitate or perhaps slightly improve on what seems to work best. For example, Nestlà © was Gail Bordens most successful imitators in the production of milk. Nestlà © imitate and make changes based on the condensed milk manufactured by Bordens first canned milk factory. Nestlà © invented a powdered milk food that primarily composed of cows milk and then mixed with water. By 1868, this product was being sold in Switzerland, Germany, France and England. After five year, the product was available throughout Europe. Eventually, Pet Milk and Carnation Milk were produced and sold in United States. In the 21th century, humans wants are unlimited. Therefore, Nestlà © create new brands on the products that already exist in the market and are needed for the consumers to widen their choice. Mission and Vision Nestlà ©s mission is to provide consumers with safe and convenient high quality food products so that people can live a better life. They are friendly, caring and efficient organization and they believe that research can help them make better food so that they can provide selections for all individual taste and lifestyle preferences. We should responsible we role, that means we need to responsive to the social, environmental, economic and cultural aspirations of people anytime, whilst ensuring our shareholders a reasonable return on their investment. Our staff can succeed job satisfaction, self-development and their reasonable targets because Nestlà © are seen as a perfect place of employment with good working conditions and benefits, with an internal environment. Nestlà ©s vision is to providing customers with high quality products and services with added value at competitive prices, simultaneously ensuring the long term viability and profitability of the organization. We have to continue to struggle to get the recognition and satisfy the trust our customers and business partners place in us. Our ambition As the leading Nutrition, Health and Wellness Company we enhance lives by offering tastier and healthier food and beverage choices at all stages of life and at any time of the day, helping consumers care for themselves and their families. This is the foundation of our promise of Good Food, Good Life and puts nutrition at the heart of everything we do.It is our firm belief that, for a company to be successful over time and create value for its shareholders, it must also create value for society. We call this Creating Shared Value. Built on strong foundations of compliance and sustainable business practices, this is our way to do business and to be the trusted leader in Nutrition, Health and Wellness. SWOT analysis Grand Strategy Grand strategy is a systematic, comprehensive, long-term plan of all the company use to achieve their goals. Market, product, and organization development is the main element of this strategy. There are three types of strategy such as Growth strategies, Stability Strategy and Defensive Strategy. Growth strategy involves the expansion of a company. Stability strategy is a strategy there are no-change strategy or little change strategy. Defensive strategy is a control to reduce the probability of loss. Nestlà © is a company that apply growth strategy. Nestlà © started the business in the year of 1866 with a first European condensed milk factory and today becomes the worlds biggest food producer. The product of Nestlà © such as Milk, Beverages, Coffee, Ice-cream, Confectionery Chocolate, Junior Food and other, has make a sales of CHF 44.1 billion in 2012 from 74,660 million at 1999. There net profit increase from 8% to 9.5billion Swiss francs ($10.35 billion) that show at9 August 2012. In 2003,Nestlà © got around 328,000 people that are Nestlà ©s staff in 70 countries and have many operations or factories in the world compare to the old figure of employee in 1998 299,800 people. Besides that, Nestlà © is increasing the size of their company year by year. One of the strategies is give different promotion on day. They give a discount for customer by using coupons. For example, Nestlà © Toll House Birthday Sugar Cookies can save 55$ if we print out the coupons to buy. In addition, Nestlà © also provide the samples food for customer in a promotion time, for instance, Maggi MeeGorengget the FREE Samples of the Delicious in 2nd  July 2012 to 2nd  August 2012. These was the successful strategy of Nestlà © in now a day. Nestlà © begin the business at 1866 with the combination of cows milk, wheat flour and sugar. After 1 year, infant cereal developed for a whole new world to babies. Next, the launch of Milo, Nescafe, Nestea, Nestlà © Pure Life, and Power Bar are launches at the years after 1929. Although these are many product launches, they merger with another company as an example Maggi and Ursina-Franck. Nestlà © did the high risky of investment in the follow year such as joint venture with LOreal, General Mills, Coca-Cola and Fonterra. In conclusion, Nestlà © was trying their best at the sales of product. It has a smart plan for the uncertainly. Growth strategy will give the increasing of cash, bank payment and other to the Nestlà © company and Nestlà © will improve in new product or new market in the future. Competitive Strategies Nestlà © mainly focused on differentiation strategy. Nestlà © is a quality focused company. They differentiate their products with their competitors by giving them better customer satisfaction and quality with in an acceptable price limit. All their market is based on quality products and customer satisfaction. The main factor that motivates a customer is to buy their goods is the nutritional content in their products. They also focused on creating a strong brand by creating brand equity. For have a better quality on their products, Nestlà © had created Nestlà © Nutrition, which is a global business organization designed to strengthen the focus on their core nutrition business. They believe that strengthening their leadership in this market is the key element of their corporate strategy. In order to reinforce their competitive advantage in this area, Nestlà © created Nestlà © Nutrition as an autonomous global business unit within the organization, and charged it with the operational and profit and loss responsibility for the claim-based business of Infant Nutrition, HealthCare Nutrition, and Performance Nutrition. This unit aims to deliver superior business performance by offering consumers trusted, science based nutrition products and services. In order to produce a better quality product, Nestlà © had made an effort on research and development. Research and development is a key of competitive advantage for Nestlà ©. Without research and development, Nestlà © could not have become the leader in food and beverage industries. With 29 research, development and technology facilities worldwide, Nestlà © has the largest research and development network of any food company. Based on the research and development done by Nestlà ©, they are able to produce many products that have a high quality in nutrition, wellness, taste, health, texture or convenience. Besides that, Nestlà © also use cost-leadership strategy for minor products. Nestlà © had used a new strategy called Nestlà ©s Popularly Positioned Products (PPPs) strategy that provide consumers with high-quality, nutritious products, regardless of where they sell them and the price point at which they sell them. PPPs focuses on the specific needs of 3 billion lower-income consumers worldwide. PPPs offer these consumers the opportunity to consume high-quality food products that provide nutritional value at an affordable cost and appropriate format. With a range of locally adapted distribution methods, including street markets, mobile street vendors and door to door distributors, PPPs are a source of income for street traders and individual distributors and contribute to the creation of local jobs. Recommendation Utilizing the identified strengths and opportunities Overcome the identified strengths and opportunities Conclusion Overall achievement Firstly, on 21 May 2012, Nestlà © was in the rank of No. 18 in The Gartner Supply Chain Top 25. The Gartner Supply Chain Top 25 is about leadership. Nestlà © has created a successful supply chain segment for its popular Nespresso line. Nestlà © is also highly advanced and integrated in its raw material sourcing strategies, and has invested significantly in supply development and innovation. Moreover, on 12 April 2012, Nestlà © becomes the first food and beverage company that receives A+ rating, which is the highest standard in Global Reporting Initiative (GRI) for Creating Shared Value report. This shows that Nestlà © do take seriously their responsibility to create shared value and conduct their business in a sustainable way. Next, Nestlà © won the ACCA Malaysia Sustainability Reporting Award 2011. This was because Nestlà © use Sustainability Reporting to communicate to stakeholders regarding the progress of their Creating Shared Value strategy, which is to create value simultaneously for society and their shareholders while carrying out our business activities. On 19 May 2011, Nestlà © receives top environment award which is the 27th World Environment Center (WEC) Gold Medal award for its commitment to environmental sustainability. This shows that Nestlà © was recognized as a global company that has demonstrated an example of sustainability in business practice. Furthermore, on 7 June 2011, Nestlà © became winner of the Stockholm Industry Water Award for its leadership and performance to improve water management in its internal operations and throughout its supply chain. Nestle also has a leading role in the 2030 Water Resources Group. In July 2010, Nestlà © Malaysia was crowned as a winner of the Asia Responsible Entrepreneurship Awards 2010 (AREA). This awards show that Nestlà © was recognized as an organization that have shown a lot of efforts, perseverance and courage in corporate social responsibility initiatives. Besides that, a Global Food Industry Award was given to Nestlà © by The International Union of Food Science and Technology (IUFoST) .in 2010. Nestlà ©s dedication to food science and technology has been acknowledged by the IUFoST as long as Nestlà ©s efforts to advance global food science and technology for the benefit of everyone had been recognized by them. Last but not least, Nestlà © won the StarBiz-ICR Malaysia CR Awards in the year 2009. Nestlà © was one of the seven public-listed companies which were recognized and honoured for their outstanding Corporate Responsibility practices at the StarBiz-ICR Malaysia CR Awards 2009 presentation ceremony.

Chivalry in Chaucers Canterbury Tales Essay -- essays papers

Chivalry in Chaucers Canterbury Tales In his Canterbury Tales, Chaucer fully explicates the cultural standard known as curteisye through satire. In the fourteenth century curteisye embodied sophistication and an education in French international culture. The legends of chilvalric knights, conversing in the language of courtly love, matured during this later medieval period. Chaucer himself matured in the King's Court, and he reveled in his cultural status, but he also retained an anecdotal humor about curteisye. One must only peruse his Tales to discern these sentiments. In the General Prologue, he meticulously describes the Prioress, satirically examining her impeccable table manners. In the Miller's Tale Chaucer juxtaposes courtly love with animalistic lust, and in various other instances he mentions curteisye, or at least alludes to it, with characteristic Chaucerian irony. These numerous references provide the reader with a remarkably rich image of the culture and class structure of late fourteenth century England. "Wel coude she carye a morsel, and wel keepe / That no drope ne fille upon hir brest. / In curteisye was set ful muchel hir lest."(General Prologue, 130-2) Here, in the description of the Prioress, Chaucer mocks her etiquette by so specifically describing it, and in doing so he also mocks her conception of sophistication. For Chaucer, sophistication represented more than table manners and "Frenssh†¦ of Stratford at the Bowe."(General Prologue, 124,5) Curteisye required an intimate, first hand knowledge and experience with French culture. This Prioress had learned her French in an English convent school, hardly the equivalent to Chaucer's travels in France. Chaucer creates the feeling that the narr... ...tion of courtly flirtation. Usually when a character speaks in courtly language, the author biases his word choice to French, since French was the formal language of the Court and people associated with the Court spoke French-derived English on a daily basis. Chaucer avoids that practice here and selects words based in Germanic-derived English, or Anglo-Saxon. Words like "ich," "wille," and "spille" and others persisted from Old English, and Chaucer's use of them through Nicholas gives the passage a decidedly rough tone, corresponding to Nicholas' sensual actions. Nicholas' language might have been courtly, but his intentions were definitely not as delicate as French. Chaucer utilized satire throughout the Canterbury Tales, and he illustrated as much about his culture, and especially curteisye, with his satire as he did with the stories and characters themselves.

Civil Rights – Naacp

The iris case was not a success because the supreme court agreed with the board, but the second case In 1953, came to the agreement that segregation was wrong on the grounds that separating black students from others that are the same age and Intelligence as them because of their race, â€Å"generates a feeling of Inferiority†¦ That may affect their hearts and minds In a way unlikely ever to be undone,† (Chief Justice Earl Warren). This was a major success for the NAACP although Implementing the new ruling proved to be more difficult because the federal government did not force he state governments to apply them to their cities.This ruling did change some districts but most did not comply. Many schools and school districts were closed because the cities would have rather close them than integrate. Also because of President Eisenhower lack of support, the ruling was never enforced therefore making the ruling pointless. Similar problems occurred with other rulings and acts such as the Civil Rights Act of 1957 which attempted to end voter discrimination, but ended up being a useless law because of the loopholes left by the federal overspent.The only few times where the NAACP changes of the law actually worked such as the case about the arrest of Rosa Parks for refusing to give up her bus seat, and that was only because of the non-violent movement that got the publics attention and more involvement in the issue. The other legal successes for the black community such as the Voting Rights Act of 1965 which made it so African Americans could vote without being taxed, given impossible tasks, or being intimidated by racists groups; this time not leaving loopholes.This act along with there beneficial acts such as the Civil Rights Act of 1964 and the Immigration and Nationality Act of 1965 were mostly due to the many marches, movements, and riots that demanded change and the assassination of JEFF which happened right after he publicly announced that he was for the rights of African Americans by trying to put through the Civil Rights Act of 1964. Because this was one of the last things that JEFF was remembered for, LB had to live up the citizen's expectations for him to do the same as JEFF so that he would not have died In vain.In addition, the groups AIM and CLC participated in the Civil Rights Movements. In the event of Birmingham In 1963 lead by CLC was a major focus for the call rights activists. This event resulted In church bombings as the group CLC and other protesters marched for their rights and this movement later turned Into massive violence from the white society. As a continuation of Birmingham, James Bevel gave Dry. King the Idea to use children for marches arrested, and Jailed and more chaos prevailed.In (Source E) It displays a photograph from the event of the Birmingham Marches during the time period of 1963. It shows he violence and a African American male was being attacked by the local police with police dogs. This eve nt was somewhat successful at the end because stores were desegregated and some other public places. In the event of the Meredith March in 1966, Its main purpose was to protest against racism and other civil rights activists, including Dry. King and his group AIM, CLC, along with SYNC continued this march to protest for their civil rights in 1966.The start of this march was from James Meredith attending the University of Mississippi and was rejected his acceptance from the allege because of his race which was African American and James Meredith filed a complaint to the Court systems and the court ruled that the University of Mississippi was managing a policy of segregation. In the duration of this Many race riots broke out in the result of this setting. There was not only violence against the African Americans but there was violence against the U.S Marshals who were helping the African Americans. Referring back to the James Meredith march â€Å"March against Fear† the African Americans faced violence as well as when they were registering to vote. In he March James Meredith was shot and the Civil Rights activists Dry. King and Carmichael decided to finish the march on Meredith behalf. Therefore, this event was somewhat successful because it allowed the U. S to pay attention to the African Americans although it was not particularly in the way that King and other civil rights activists wanted to.The civil rights organizations the CORE and SYNC both proved to be vitally important during the civil rights movement. They often times worked in conjunction in order to work toward racial equality. Their first major movement was he Sit Ins in 1960 where college students refused to leave diners until served. The next thing was the Freedom Rides in 1961 in which black students tried to ride across in order to test the laws banning racial segregation on international buses.This effort was a failure in that there was extreme violence against the riders. â€Å"The rac ist mob had attacked with iron bars, and even bombs. Passengers escaped right before the bus burst into flames and it wasn't until policemen shot into the air that the mob dispersed† (Source A). After the Freedom Rides SYNC turned its attention to the Albany movement (1962) in which students tried to desegregate the entire public sector of the city. It failed because the police never got violent, and after CLC Joined they didn't allow King to stay in Jail.Malcolm X an influential leader of black Muslims used these types of instances to Justify the idea that â€Å"There's no such thing as a nonviolent revolution and that the revolution is based on concepts of property, independence, freedom, Justice and equality' (Source D). In 1994 SYNC attempted a new movement called Freedom Summer in which northern white students attempted o get blacks to register to vote. The southern states viewed it as â€Å"a planned invasion in which Northern students are causing problems under the pr etext of bringing Freedom† (Source B).The huge difference between the northern mentality of equality to all verses the southern mentality of white and better than blacks and stay out of our business led to a horrifically violent summer. The very next year SYNC went to Selma, Alabama in order to register voters, but the police had a violent response. During a speech at Howard Lyndon Johnson said â€Å"The words â€Å"Give me overcome discrimination I will sent to Congress a law designed to eliminate illegal barriers. (Source F).

buy custom Human Relationships essay

buy custom Human Relationships essay Introduction The American history has continuously changed in the past centuries. This can be attributed to the social changes caused by the emerging technologies and the efforts put towards the realization of the American dream. As the history changes many writers continue to explore the unfulfilled promises of the dream for some segments of the United States population. As the writers in this piece of work show, the stories of the minority groups and the migrant struggle in the American culture and history are diverse and many people live in such struggles all days. Many writers, from Henry Thoreau to Susanna Rawson have written literature exploring the human relationships with the land and the environment, especially in the West. They expose the struggles and suffering among migrants and other vulnerable groups, for example, women, who have played a crucial role in the journey towards achieving the American dream but end up being denied access to the promises the US has to offer. Thoreau celebrates America in his ecological writing, while criticizing its faults in his call for civil disobedience. Rowson addresses the miseries existing in women, who she suggests as not having any legal or political identity. Literary sentimentalism or sensibility feeling emerged in England in the mid to the late eighteenth century, and reflected a similar trend in that continental literature. It primarily developed as a middle-class phenomenon, stressing on the emphasis on feeling or compassion as a desirable character trait in the emergent middle class. One of the reasons of the rise and spread of sentimentalism was that the readers took pleasure in the feeling itself, but it was also linked to the growing activism. Activism is the concern for and awareness of the suffering of others as reflected in, for instance, concerns about child labor, the antislavery movement, charity schools, police reform, campaigns for better hospitals as well as in response to suffering caused by the rapid rise in industrial capitalism and urban the urban misery that was caused by exploiting labor practices. Charlotte Temple Susanna Rowson published her novel Charlotte Temple in 1794, which became Americas first best seller. The novel inspired feeling; generations of readers from all classes, men and women, wept over Charlottes fate. In this novel, Rowson portrays a remarkaly common and realistic situation: it is about the seduction and betrayal of a young, innocent and ignorant girl leading to her subsequent death in childbirth. Rowson, addressing the young female, assures her that there are many others in a world where there is no political or legal identity, where sexual double standard prevails, and women are trivialized. In her preface, Rowson terms compassion as her inspiration in writing the novel and hopes that her words will eventually help in preventing some of the miseries that she addresses. The mid nineteenth century is the period that is most commonly associated with sentimentalism in the American history. This sentimentalism has been characterized as conservative and a rationalisation of the status quo, and a means of affecting social change. Most critics agree that it is associated with domesticity and femininity. More recent studies, particularly among female critics have addressed the aesthetic and cultural value of the mid-19th century sentimentalism. Civil Disobedience Henry David Thoreau is the writer of the book called Civil disobedience that was published in 1849. Thoreau asserts that governments cannot be justified because they are generally more harmful than helpful. In his opinion, democracy cannot cure this, because majorities by virtue of being majorities, also, do not gain the virtues of justice and wisdom. An individuals conscience should not be seen as inferior to the decisions of the majority, or that of a political party; and so it is not desirable respect the law so much just because it is right. He suggests that the only obligation a citizen has a right to assume is doing what he thinks is right at any time. People do not have to obey the law; law does not make men any more just. Moreover, by their means of respecting law, even the well-disposed are made agents of injustice. The writers in the above content share an interest in the effect of political and economic systems on workers, activists and writers. In their work, the losers mostly tend to be the ethnic vulnerable groups in America; unskilled workers, ethnic immigrants, those at the bottom of the business or industry hierarchy and the American society itself. Many of these groups have been and still are lower class color laborers. Migrant workers, who are mainly African Americans, work at planting and picking jobs that the middle-class white Americans would want and even today they are denied the basic employment rights and benefits. Many writers and commentators have been fascinated at the power of fiction in Charlotte Temple to unravel the social fabric. More recent readers of these and other early novels have concluded that reading fiction has consequences going beyond the purely aesthetic. Modern writers recognize the importance about how the writer achieves the effects she does, questions about technique and form and questions such as why Susanna chose to use an intrusive narrator in this novel. However, such questions cannot address the ways in which the novels discussed in this paper and other forms of literature have been products and agents of social change. To address this, broader questions have to be answered as to how significant it is that the development of novels in the 18th century is coincidental to the current understanding of individualism, selfhood and democracy and how we can account for the fact that a majority of the novels written in US advocated for greater access to education for the poor and women. By responding to such questions, we are reminded that the practices and ideas we sometimes take for granted such as sexuality, democracy, self and marriage do change over time. In conclusion, this paper interrogates the private and public past of the Americans.A more thorough and imaginative examination of history can change peoples perception of various issues. Most of the past novels were rich in form and content and points to the wide social, economic and the geographic diversity of the readers. This is because most of them were centered on men women and life situation that are much like those of the readers facing the questions of work, economic security, family, faith, relationships and values. The novels were studies in character, in both senses of the word. As readers see the elements of themselves in the wide range of fictional characters, they get an opportunity to experience their own selves that are separate from their stations. Imaginative identification with the characters in those books formed of class, gender, nation and ethnicity allow readers to practice alternative selves. Thus, reading contributes to a growing sense of personal autonomy as presented with the new frameworks for selfhood that is embodied in fiction. For instance, Rowson says that she intended to encourage those who felt low just because they did not have friends. Buy custom Human Relationships essay